As of my knowledge cutoff in September 2021, Google AdWords has been rebranded as Google Ads. However, the functionality and tools remain largely the same. The Keyword Planner is a tool within Google Ads that helps you research and plan your keyword strategy for advertising campaigns. Here's a step-by-step guide on how to use the Keyword Planner:
1. Sign in to your Google Ads account. If you don't have one, you'll need to create an account first.
2. Once you're logged in, click on the "Tools & Settings" option in the top menu.
3. From the drop-down menu, select "Keyword Planner" under the "Planning" section.
4. On the Keyword Planner page, you'll find two options: "Discover new keywords" and "Get search volume and forecasts." Choose the option that suits your needs.
- If you select "Discover new keywords," you can enter words, phrases, or a website related to your business. The tool will generate keyword ideas based on your input. You can also customize the filters to narrow down your results based on location, language, and other criteria.
- If you choose "Get search volume and forecasts," you can enter a list of keywords to get information on their search volume, competition, and suggested bid range. This option is helpful when you already have a set of keywords and want to analyze their performance.
5. After selecting the relevant option, enter your target keywords or seed phrases. You can add multiple keywords or phrases, each on a new line or separated by commas.
6. If applicable, specify your targeting preferences such as language, location, and search network.
7. Click on the "Get Results" or "Get Started" button to proceed.
8. The Keyword Planner will generate a list of keyword ideas, search volumes, competition levels, and other relevant data. You can explore the results and use them to refine your keyword strategy.
9. Analyze the data provided by the Keyword Planner to select relevant keywords for your ad campaigns. Consider factors such as search volume, competition, and relevance to your business.
10. Once you have identified the keywords you want to target, you can either export them or directly add them to your Google Ads account.
Remember, Google Ads and its tools, including the Keyword Planner, may undergo updates and changes over time. It's always a good idea to refer to the Google Ads Help Center or official documentation for the most up-to-date instructions and guidance on using the Keyword Planner.
